11-11-2024 (HANOI) Vietnamese authorities have issued an ultimatum to Chinese online retail platforms Shein and Temu, warning of potential internet domain and app blockages if they fail to register their operations with the country’s trade ministry by the end of November.
Deputy Trade Minister Nguyen Hoang Long announced the impending action during a weekend government meeting, confirming that officials had already engaged with both companies regarding licensing requirements. The stern warning comes amid mounting concerns over the platforms’ aggressive pricing strategies and product quality standards in local markets.
“Technical measures, including application and domain blocking, will be implemented in coordination with relevant agencies if these platforms remain non-compliant following our notification,” Long stated in an official government release.
The fast-fashion retailer Shein has maintained an established presence in the Vietnamese market, while Temu, a subsidiary of PDD Holdings, only recently launched its operations in the country last month. The government’s stance reflects growing scrutiny of Chinese e-commerce platforms’ influence on domestic retail sectors.
