8-12-2023 (BANGKOK) Thailand celebrated the UNESCO listing of Songkran, its traditional New Year festival, as an intangible cultural heritage in the capital city, Bangkok, on Thursday. The move signifies a significant recognition of the cultural richness and heritage of the Southeast Asian nation.
The Thai government, elated by the UNESCO recognition, sees this as an opportunity to position Songkran as a global event, with the aim of attracting international visitors and boosting the tourism-dependent economy. Prime Minister Srettha Thavisin expressed pride and honor at the celebration, considering the UNESCO listing a valuable gift to Thailand.
Thailand’s commitment to preserving and promoting the Songkran festival was underscored by Prime Minister Srettha. He emphasized the government’s dedication to ensuring that people from all walks of life have equal opportunities to participate in the nationwide celebrations.
In a statement, the government outlined plans to leverage cultural soft power by organizing a series of large-scale events for the annual Songkran celebrations in April. Beyond the traditional water splashing activities, these events will encompass a diverse range of attractions, including festivals, music, food, art, and cultural programs.
Songkran now joins the prestigious list of Thai intangible cultural heritages recognized by UNESCO, alongside the Khon masked dance drama, traditional Thai massage, and Nora dance drama.
