1-10-2023 (BANGKOK) Lisa has been included in the list of benefactors announced by the Culture Ministry on Thursday. A ceremony is scheduled to take place at the Thailand Cultural Centre on Tuesday, during which Lisa will be bestowed with an honorary Wattanakunathorn Award, recognizing her as a cultural ambassador leader. The award coincides with the founding day of the Culture Ministry, according to a reliable source.
The prestigious accolade aims to acknowledge Lisa’s significant role as a prominent figure in promoting Thailand to the global audience through the effective use of soft power, ultimately contributing to the country’s economic growth. During this year’s ceremony, the Culture Ministry will present a total of 226 Wattanakunathorn awards to individuals of various age groups who have dedicated themselves to the promotion of Thailand’s cultural heritage.
Culture Minister Sermsak Pongpanich commended Lisa on Saturday for her ability to create trends among both Thai and international fans, leveraging soft power to enhance the value of the economy and local products. He further stated that Lisa’s unique style of expression serves as a form of soft power that not only stimulates cultural tourism but also generates revenue for local communities.
Of particular note is Lisa’s debut solo album, titled “Lalisa,” which prominently features Buri Ram’s Phanom Rung Stone Castle and showcases Thai craftsmanship in the music video. Lisa’s choice to wear a traditional golden headdress in the video has inspired many of her fans to emulate her, resulting in a surge in online orders for similar items. Additionally, Lisa’s support for a local standing meatball business in Buri Ram has garnered international attention, further elevating its profile.
The Culture Ministry’s recognition of Lisa’s contributions underscores her significant impact on promoting Thai culture and her role as a cultural ambassador leader.
