LG Ad Solutions and Tyroo Forge Strategic Partnership to Revolutionize Connected TV Advertising in APAC
LG Ad Solutions and Tyroo have joined forces in a strategic collaboration aimed at delivering cutting-edge Connected TV (CTV) advertising solutions across the Asia-Pacific (APAC) region. Through exclusive reseller agreements, this partnership will introduce CTV native ad formats in key markets such as Indonesia, Malaysia, the Philippines, Singapore, and Thailand.
Advertisers in these countries can now harness the power of LG Ad Solutions’ advanced targeting capabilities and premium native ad inventory, which guarantee more relevant and engaging ad experiences for viewers, while optimizing media investments for advertisers. Leveraging Tyroo’s deep understanding of local markets and consumer behavior, customized and effective advertising solutions will be tailored for the region. This partnership positions Tyroo, a regional leader, as an ideal complement, bridging the gap between traditional and digital advertising to reach audiences wherever they consume content.
A notable aspect of this collaboration is the ability to deliver ad units through both Managed and Programmatic approaches, catering to the diverse needs of advertisers in the region. For those seeking dedicated support and guidance from seasoned advertising professionals, the Managed option provides personalized assistance. Simultaneously, the Programmatic option leverages advanced algorithms to automatically optimize campaigns, harnessing the power of data-driven decision-making.
Serge Matta, Head of Commercial at LG Ad Solutions, expresses his enthusiasm for the partnership, stating, “We are thrilled to partner with Tyroo to offer our CTV native advertising solutions across the APAC region. Our premium CTV ad inventory will provide significant advantages to advertisers in the region, allowing them to reach audiences through more than four million LG addressable smart TVs. By partnering with the regional leader, we can ensure that our solutions are tailored to meet the needs of the local market.”
Siddharth Puri, CEO of Tyroo, echoes the excitement, saying, “We are excited to partner with LG Ad Solutions. We are committed to making CTV a mainstay for brands, and this partnership will further bolster our platform’s dominance in the CTV advertising space. LG Ad Solutions’ premium inventory across millions of LG smart TVs, combined with unparalleled targeting, precision measurement capabilities, and personalized ad experiences for viewers, will undoubtedly be a game-changer for our clients.”
