11-8-2023 (JAKARTA) Chinese electric vehicle (EV) giant, Hozon Auto, marked a significant milestone as it unveiled its revolutionary NETA series in Indonesia at the prestigious Gaikindo Indonesia International Auto Show (GIIAS) 2023.
During the high-profile GIIAS event, NETA promptly opened its doors for pre-orders, generating palpable excitement among attendees. The company’s strategic plan envisions commencing product sales across Indonesia in the fourth quarter of 2023, a strategic move aimed at solidifying its footprint in the burgeoning Indonesian automotive landscape.
In an official statement, President Director of NETA Auto Indonesia, Wang Chengjie, expressed unwavering confidence in the brand’s investment to cater to the burgeoning needs of the Indonesian populace. Moreover, he voiced robust support for the Indonesian government’s resolute commitment to transform the automotive industry into an environmentally sustainable enterprise, a vision that aligns seamlessly with NETA’s core values.
“We believe in our capacity to address the demands of Indonesian consumers and embrace the government’s visionary push towards an ecologically conscious automotive sector by introducing NETA to this dynamic market. Our aspiration is for NETA to be embraced wholeheartedly, synergizing harmoniously with Indonesia’s progressive vision and objectives,” Wang stated emphatically.
NETA’s debut on the Indonesian stage featured an impressive trio of offerings: NETA S, NETA U, and NETA V, each embodying the brand’s commitment to innovation, performance, and eco-consciousness.
Wang Chengjie reiterated NETA’s optimism, citing the substantial growth potential witnessed in the Indonesian automotive sector. The market experienced an extraordinary surge in sales performance, registering a staggering 881 percent increase from 2021 to 2022. This dramatic upswing underscores NETA’s profound belief in the untapped opportunities prevalent within Indonesia’s dynamic automotive landscape.
Beyond market dynamics, the Indonesian government’s steadfast dedication to advancing the EV ecosystem has significantly bolstered the prospects of brands like NETA. Thoughtfully designed policies and strategic incentives aimed at infrastructure development and widespread EV adoption have created an encouraging environment for NETA’s foray into the Indonesian market.
The GIIAS 2023 inauguration witnessed a notable presence, including Indonesia’s Coordinating Minister of Economic Affairs, Airlangga Hartarto. In his opening remarks, Minister Hartarto acknowledged the positive ramifications that an influx of Chinese automotive offerings could herald for Indonesia’s burgeoning automotive sector. With an anticipated surge in Chinese car imports, the industry stands to experience a boost, fostering healthy competition and innovative growth.
