25-6-2024 (BANGKOK) For avid fashion enthusiasts visiting the vibrant city of Bangkok, a must-visit destination awaits: the Gucci Visions retrospective exhibition. Housed within the chic confines of EmSphere – Bangkok’s newest and trendiest mall – this captivating fashion pop-up pays homage to the illustrious 103-year history of the iconic Italian marque.
Gucci Visions takes visitors on an immersive journey through the brand’s signature designs, emblematic motifs, and the visionary minds that have shaped its enduring legacy, from founder Guccio Gucci to renowned creative directors such as Tom Ford, Frida Giannini, and Alessandro Michele.
Comprising six thematically curated rooms, each representing a distinct facet of the Gucci story, the exhibition offers a multisensory experience that transcends mere display. Visitors can expect to encounter familiar Gucci icons, including the Bamboo bag, the unmistakable GG monogram, and the beloved Flora pattern, alongside rare and coveted creations, such as the showstopping gowns that have graced the red carpet on Hollywood’s most celebrated stars.
The exhibition’s ingenious design allows visitors to explore the timeline of Gucci’s most significant moments and events in any order they prefer, ensuring a unique and personalized journey through the brand’s rich tapestry.
The Flora Room, for instance, pays homage to the iconic floral pattern designed by artist Vittorio Accornero de Testa in 1966. Amid oversized sculptural flowers and a kaleidoscopic pyramid reflecting the pattern’s opulence, visitors can immerse themselves in the scent of Gucci’s Flora Gorgeous Gardenia fragrance, creating a truly multisensory experience.
The Bamboo Room showcases the iconic Bamboo 1947 bag, whose distinctive bamboo handle was inspired by Vasco Gucci’s love for walking sticks. Here, visitors can delve into the craftsmanship behind this timeless design, learning how fire is used to mould the bamboo handles, resulting in their unique curves and glossy patinas.
For those captivated by Gucci’s storied history in travel and luggage, the Travel Room offers a glimpse into the brand’s origins as a purveyor of “English luggage,” showcasing classic and rare designs from the 1940s to the present day.
The Icons Room pays homage to Gucci’s most iconic handbag designs, including the Bamboo 1947, the Horsebit 1955, and the Jackie 1961, with over 200 interpretations by various creative directors on display amid a stunning mirrored setup.
In the Stars Room, digital screens and mirrors transport visitors into a realm of glamour, where bespoke gowns tailored for celebrated figures from film and music, including Gucci’s first Thai ambassador, Davika Hoorne, take center stage.
Finally, the Fashion Room offers a curated selection of decade-defining looks from the Gucci Archive in Florence, spanning the sensual silhouettes of Tom Ford, the sophisticated femininity of Frida Giannini, the exuberant style of Alessandro Michele, and the modern, youthful simplicity of current creative director Sabato De Sarno.
