26-12-2023 (SINGAPORE) Running a small business is no easy feat, but it comes with unique opportunities to build personal connections with customers. Emporal Co, a homegrown skincare brand, recently exemplified the power of empathy and generosity when faced with a customer going through tough times.
In a TikTok video shared in November, Emporal Co recounted a heartfelt story of a customer requesting a partial refund after being retrenched. The customer, initially planning to purchase two customisable bodywashes – one for herself and another for her daughter – had to cancel one due to financial constraints.
Expressing sadness over the situation, the customer informed the brand that she would be gifting the single bodywash to her daughter this month and hoped to afford another next month. Touched by her sincerity, the skincare brand’s owner not only processed the refund but also decided to send both bodywashes as a surprise gift.
The customer, upon receiving the unexpected package, was initially bewildered and questioned if it was a mistake. The owner clarified that it was a heartfelt gift, and the customer expressed deep gratitude.
The video, sharing this act of kindness, resonated with viewers who praised Emporal Co for its generosity. Viewers commended the brand for going above and beyond to help a customer in need, reinforcing the positive impact of small businesses fostering personal connections.
@emporalco This season is about gifting???? What do you think? #singapore #storytime #smallbusinesssg #tiktoksg ♬ Love Nwantiti(Dance Ver) – FYP ????????????
