1-8-2023 (BANGKOK) The Coca-Cola company has taken a unique step in its marketing strategy by appointing actor, model, and influencer Win Metawin as its first ASEAN brand ambassador for the “A Recipe for Magic” campaign. This campaign aims to celebrate the power of human connections that are forged when people come together to share food around a table.
Win Metawin, who is based in Thailand and known for his love of food, will collaborate closely with the beverage giant to unveil his very own “Recipe for Magic.” The campaign will involve a series of activities, including film projects, media engagements, social media activations, and interactive events.
According to a statement by Coca-Cola, the primary objective of the campaign is to remind people to cherish not only the delicious meals and drinks but also the magical moments and unforgettable memories created when dining with family and friends.
Reflecting on his childhood, Win Metawin shared, “Meals hold a significant place in my heart. Many fun and magical occasions with my family occurred at the dining table. It was during these precious moments that I gathered with my loved ones, eagerly listening to the exciting events unfolding in their lives. To me, meals are truly magical moments.”
Coca-Cola’s “A Recipe for Magic” campaign will reach audiences in Thailand, the Philippines, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore. The campaign forms a part of the company’s “Real Magic” brand philosophy, emphasizing that everyday moments or special occasions can become magical with the right mix of people, food, and Coca-Cola beverages.
In addition to the “A Recipe for Magic” campaign, Coca-Cola has recently been making waves with its innovative marketing efforts. The company recently unveiled its latest limited-edition flavor, “Coca-Cola Ultimate Zero Sugar,” in collaboration with Riot Games, the publisher and developer of the popular online game League of Legends.
The limited-edition beverage allows fans and players to experience a taste of experience points (+XP) and commemorates each player’s unique journey in the game. This launch marks the first-ever collaboration between Coca-Cola and a gaming company to curate a flavored drink.
As the “Coca-Cola Ultimate Zero Sugar” makes its debut, in-game and digital experiences are expected to heighten excitement among players worldwide.
