19-7-2023 (SEOUL) K-pop sensation V of BTS has recently been welcomed into the illustrious Cartier family as the face of their new Panthere De Cartier campaign. The announcement of his association with the renowned jewelry brand has added another feather to his cap, solidifying his status as a global fashion icon. Notably, V already serves as the brand ambassador for the French luxury fashion house, Celine.
By joining Cartier’s diverse roster of ambassadors, which includes Asian stars such as Jisoo of Blackpink, Chinese actress Gong Li, and Jackson Wang of Got7, V’s influence and popularity in the fashion world have soared to new heights.
In the Panthere De Cartier campaign, V dons exquisite pieces from the iconic Panthere jewelry collection, including a striking sculptural diamond ring, a captivating panther bracelet, and the exquisite Revelation D’une Panthere watch.
Beyond his presence as a fashion icon, V is renowned worldwide as a multi-talented artist and performer. As a member of the immensely popular BTS boyband, he has garnered immense love and admiration for his exceptional singing and dancing skills.
Since making his debut with BTS in 2013, V has also ventured into solo endeavors, releasing three solo tracks under his name: “Stigma” in 2016, “Singularity” in 2018, and “Inner Child” in 2020. Additionally, his songwriting abilities have been praised, with songs like “4 O’Clock,” “Scenery,” “Winter Bear,” and “Blue & Grey” earning him recognition for his creativity and musical prowess.
D’Arnaud Carrez, senior vice president and chief marketing officer of Cartier, expressed the brand’s rationale behind selecting V for the campaign, stating, “When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He possesses a look and strength of character that truly stands out.
