28-2-2024 (NEW YORK) Blackpink’s Jennie has been chosen as the face of Calvin Klein’s latest underwear campaign for spring 2024, marking her second collaboration with the renowned brand. The K-pop sensation previously worked with Calvin Klein as a spokesmodel in 2021, and now she returns to showcase the final campaign for the spring season.
In the captivating black-and-white visuals shot by renowned photographer Mert Alas, Jennie exudes confidence and playfulness. The campaign aims to highlight her unique pop energy while elevating Calvin Klein’s iconic Underwear and Jeans collections to icon status. With her magnetic presence, Jennie effortlessly embodies the brand’s spirit.
Calvin Klein introduces two new styles of underwear in this campaign: the Intense Power collection and the Minimalist range. The Intense Power collection takes classic silhouettes and updates them with a bold iteration of the Calvin Klein logo. On the other hand, the Minimalist range is designed to provide expressive and seductive comfort. Both collections showcase the brand’s commitment to timeless design and exceptional quality.
The campaign featuring Jennie will be unveiled gradually on Calvin Klein’s social media platforms throughout the week. Additionally, the visuals will be displayed on billboards worldwide, ensuring a global reach for the campaign.
Jennie’s presence in the fashion industry extends beyond Calvin Klein. She serves as a house ambassador for Chanel, starring in various ads for the prestigious French label’s clothing, jewelry, and handbags. Her influence and style have also been recognized by other luxury brands, including Jacquemus and the South Korean beauty brand Hera.
