14-3-2024 (PARIS) Balenciaga has once again captured attention with a unique accessory that has become a hot topic on social media. The luxury fashion house unveiled a bracelet during Paris Fashion Week that bears an uncanny resemblance to a roll of Scotch tape typically found at your local hardware store.
This particular item, part of Balenciaga’s Fall/Winter 2024 collection, made its debut and caught the spotlight, as reported by Britain’s Independent newspaper. A photo circulating online showcases the bracelet loosely hanging on a fashion model’s wrist, giving the impression that she had just walked off the runway straight from a storage room.
Instagram influencer Myfacewheno_o clarified that the bracelet is not an actual strip of tape but rather a “solid” piece designed to mimic the appearance of an old roll of tape. The distinguishing feature is that this translucent tape roll proudly displays the Balenciaga logo.
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According to SCMP, there have been claims that this unique accessory will carry a price tag of approximately 3,000 euros (equivalent to over $4,300). The reveal of the bracelet prompted fashion and lifestyle brand Highsnobiety to share a TikTok clip on March 5, posing the question, “Would you wear this?”
As expected, the online realm was quick to respond with relentless ridicule. Comment sections were filled with users targeting anyone who would contemplate purchasing such a fashion bracelet. One TikTok user went so far as to suggest that Balenciaga’s purpose is to conduct a social experiment by selling wealthy individuals senseless items. Another echoed this sentiment, labeling the Spanish fashion brand as a “social experiment” in itself.
For some, the bracelet was seen as an insult, with one user expressing, “They are just making fun of poor people.” However, others took a more lighthearted approach, providing tongue-in-cheek responses. “The point of this stuff is to make fun of the people who buy it,” one commented. Another user initially believed it was a joke until they noticed the Balenciaga logo, adding an element of surprise to the mix.
