18-6-2023 (LONDON) Beauty has long been subjective, with the saying “beauty is in the eye of the beholder” highlighting the individual nature of aesthetic preferences. However, a recent breakthrough by experts at Style Seat has unveiled the AI-generated concept of a stereotypical ‘beautiful woman’ across 100 different countries.
The team at Style Seat employed a generative AI program called Midjourney and provided it with a series of prompts, resulting in a captivating gallery of images that depict the AI’s interpretation of beauty in diverse global contexts.
This is not the first instance where AI has been utilized to create representations of beauty. Earlier this year, popular clothing brand Levi Strauss & Co announced its intention to adopt a futuristic approach to showcasing its jeans line. The company revealed its plans to employ AI-generated models to exhibit their clothing, asserting that consumers may struggle to distinguish between real and virtual models.
Scheduled for launch later this year, this groundbreaking initiative aims to feature AI models with varying body types, skin colors, and ages, enabling customers to visualize how the products might suit their own appearance.
Levi Strauss & Co, based in San Francisco, emphasized that while AI might never entirely replace human models for the company, the introduction of digital models would facilitate a more personalized and inclusive shopping experience.
As AI technology continues to evolve, its integration into the fashion industry offers new possibilities for visual representation, challenging traditional notions of beauty and enhancing the shopping experience for consumers worldwide.
