14-2-2024 (SINGAPORE) Dating agencies in Singapore have seen steady growth in demand for their matchmaking services as more singles embrace professional assistance finding a partner. Contributing to the rise is a surprising demographic – those in their early 20s.
Agencies attribute increased acceptance of dating services and desire for a more reliable approach to meeting “the one” for the influx of clients. But they’ve noticed a drastic shift towards younger users aged 21-24, a segment previously 25-27.
34-year old agency Lunch Actually confirms late 20s to 40s were their mainstay. But greater numbers of early 20s singles now also join seeking serious relationships and even marriage.
The festive period between Christmas and Valentine’s Day brings an additional 15-20% sign ups. Chinese New Year triggers thoughts on bringing home a partner and addressing families.
Experts say despite online dating acceptance, disappointing app experiences lead youths to seek expert curation. Lunch Actually’s screening and relationship coaching provides security and guides dating etiquette.
So while getting younger, clients seem more mature with forward life planning around relationships. Pre-arranging “BTO, marry and family” is increasingly common.
The growth demonstrates shifting attitudes. Once the domain of older adults, matchmaking is now embraced by digitally native youths valuing compatibility assurance over swipe-led serendipity.
