16-12-2023 (BANGKOK) Chiang Mai-based Thai-French entertainer and YouTube personality Zom Marie, known as the “mother of the mystery box,” reflects on her journey from singing to becoming a lifestyle content creator.
With her vibrant personality, Thai YouTuber Zom Marie, also known as Marie Eugenie Le Lay, shines in her Mystery Box series, where she unboxes various packages with excitement and delight. The Thai-French entertainer, born in France but residing in Chiang Mai, gained fame with this series, elevating her to the status of the “mother of the mystery box.”
Before her rise as a lifestyle maven, Zom Marie started her career as a singer at the age of 16, winning a singing contest that led her to sign with the prestigious Thai label, Grammy. However, as YouTube gained popularity in Thailand, she transitioned from cover singing to creating diverse content on the platform.
Initially featuring cover versions of songs, Zom Marie noticed a decline in the trend for cover music and decided to experiment with lifestyle-centric content. This transition faced challenges, with her lifestyle videos initially receiving fewer views than her cover songs. Undeterred, she persisted in refining her style, leading to the creation of the Mystery Box series, a turning point in her career.
Zom Marie’s Mystery Box series became a viral sensation in Thailand, impacting the industry and propelling her to fame. The success inspired other YouTubers and businesses in Thailand to embrace the mystery box trend. Even a song titled “Mystery Box,” recorded by Zom Marie, emerged as an ode to the series.
Despite initial struggles, Zom Marie’s dedication and ability to resonate with her audience transformed her into a household name in Thailand. The series not only showcased her lively and fun side but also became a cultural phenomenon.
Building a dedicated team, including her boyfriend, Zom Marie emphasizes the importance of balance and efficiency. Despite the challenges of blending personal and work life, her devoted team contributes to the success of her channel.
Reflecting on her future, Zom Marie expresses gratitude for the opportunities and experiences YouTube has offered her. As she continues creating content, she envisions herself doing what she loves until her audience’s interest remains.
Zom Marie’s journey from a singing sensation to a lifestyle content creator exemplifies the dynamic nature of digital platforms and the evolution of content creators in response to audience preferences.
